Campaign / Key visual
Fosfa / Fair play
Sporting values form the central theme of this visual communication. The Fosfa / Fair Play series brings athlete portraits together with bold statements.
Scope of work
Concept development and art direction.
THE PROJECT
The visual approach
Outlined type lets the people and their surroundings remain visible. White brand elements and a restrained red accent complete a shared structure that works both individually and as a series.
Project outputs
A series of key visuals. New mockups explore the relationship between photography, typography and format, in detail and in a spatial setting.
