A creative partner
at your table.
Launching a product, refreshing your visual communication or looking for a campaign idea? We’ll work through the brief and find a direction that fits your brand.
Discuss a projectRado Sládek / Freelance art director
Giving ideas
a clear direction.
From the first thought to the final detail.
Creative work for brands and agencies.
20+ years in the creative industryportFólie — a personal film, 2021
A good idea is the beginning.
Then it needs a form
that makes sense.
I’m Rado. I bring together ideas, imagery and craft. I can help you find a campaign concept, shape your brand’s visual identity or take a creative idea through to production.
01 / Ideas in action
Behind every project,
there’s a reason.
Selected campaigns, brands and personal projects.
01Complete identity and packaging for a colour-coded product range.
Explore project
02Art direction for unboxers.cz — brand identity, packaging and website
Explore project
03Retail display stand concept
Explore project
04Illustration, cover design and typesetting for Marta Dancingerová’s book.
Explore project
05Concept development and art direction for a 360° campaign
Explore project
06Multicare X — The Worst Shift Ever
Explore project
07A new visual system for the brand
Explore project
08Packaging design
Explore project
09Retail redesign concept
Explore project
10Visual poetry and illustration
Explore project
11Concept development and art direction
Explore project
12Concept and art direction for a series of visuals centred on sporting values.
Explore project02 / What I do
From “what if”
to “that’s it”.
01Ideas & art direction
Need a strong concept or an experienced eye on a campaign in progress? I’ll develop a creative direction and keep it consistent across every execution.
02Visual identity & packaging
A new brand, a new product, a fresh perspective. I’ll create a visual identity that captures your brand and bring it to life through packaging and retail design.
03Graphic design
From a key visual to the full range of campaign formats. I’ll develop a design and adapt it for banners, social content, print and outdoor advertising.
04Film, imagery & post-production
From the visual approach to the final edit. I combine art direction with hands-on experience in directing, cinematography, photography and post-production.
05Illustration & personal work
Sometimes the right image doesn’t exist yet. I’ll draw it. Illustration, book design and personal art projects are a natural part of my practice.
06AI & brand personalities
A distinctive face for your brand. I’m also behind ALIAS.ONE, where we create original virtual personalities for campaigns, product visuals and social media. From character and appearance to consistent content across formats.
07Web design & development
From a visual concept to a website that works. Through my own brand, RapidSite, we build websites, online shops and web applications. I’ll combine your brand’s look with clear navigation and take care of development, launch and ongoing improvements.
Brands I’ve worked with
03 / Working together
Your project.
A shared direction.
A creative partner
An experienced mind.
Extra hands for your team.
I can join your creative team for a pitch, a campaign or freelance art direction. I’m experienced in leading creative work and delivering the individual executions.
Let’s work together01
Explore the brief
What you need to say, to whom and why.
02
Find the direction
A concept and visual approach we believe in.
03
Refine the details
From the chosen idea to finished work.
Rado Sládek / art director & artist04 / About
20+ years of experience.
Still curious.
I started in graphic design and photography. Design, campaigns and leading teams took me into creative and art direction. That background helps me see the bigger picture and understand the work behind every detail.
I’ve worked at Outbreak, Effe Praha, Czech Promotion, Marketup and VCCP Prague. Alongside advertising, I pursue photography, painting, illustration and film.
My professional journey
Work experience
- VCCP PragueSenior art director
Concept development and art direction: ATL, TV, online, digital, print and OOH.
- MarketupCreative / art director
Concept development and creative / art direction: ATL, TV, online, digital, print and OOH.
- Czech PromotionCreative director
Concept development and creative direction: ATL, TV, online, digital, print and OOH.
- Effe PrahaSenior art director, concept developer
Concept development and art direction: ATL, TV, online, social, print and OOH.
- OutbreakSenior art director, concept developer
Concept development and art direction: ATL, TV, online, social, print and OOH. Photo and video post-production — editing, colour grading and animation.
- SittardiaSenior creative graphic designer, team leader
Creative development of BTL campaigns, graphic design, illustration, photography and packaging. Structural design of POS materials and commercial interiors.
- 2RPersonal work, textiles & interiors
Original textile prints; teaching screen printing and other artistic techniques. Interior design and handcrafted concrete and wooden objects and lighting.
- FreelanceSenior graphic designer
Graphic design, DTP, photography and interior decoration.
- David & JakubSenior graphic designer, team leader
Graphic design, photographic publications and leadership of the graphic design department.
- Václav Hynčík Photography StudioGraphic designer, photographer
Graphic design, DTP, photographic publications, photography and photo post-production.
- Adéla Graphic Design Studio, PilsenJunior graphic designer
Graphic design and DTP.
- Various employersWandering performer and occasional inventor
Street artist, aircraft galley designer, quarry cleaner, remote systems administrator, wine bar attendant, baker, casino dealer and gardener.
Artistic practice
2000 — present
Photography, painting, sculpture, illustration, graphic design, directing, cinematography and poetry. Solo and group exhibitions in the Czech Republic and abroad.
Education
2000 — 2004
SPŠE Pilsen — Information Technology, completed with the Czech school-leaving examination.
Technical skills
Adobe Photoshop, InDesign, Illustrator, Premiere Pro and After Effects. HTML, CSS and SketchUp.
Skills
Graphic design, illustration, painting, drawing, photography, video and post-production — editing, colour grading, animation and sound design.
Strengths
Creativity, adaptability, teamwork, critical thinking, clear communication, presentation skills, attention to detail, accountability and team leadership.
Languages & more
English and Italian. Category B driving licence.
Interests
Family, art, sport, learning, travel, mountains and cooking.
Why portFólie?
It can all begin
with movement.
A sheet of foil in the wind. A personal film that gave this website its name. A reminder that inspiration can come from anywhere — if you’re looking.
05 / Over to you
What shall we
create together?
Send a short enquiry ↗Tell me what you’re working on.
We’ll find room for a good idea.